Years Experience

A Digital leader, UXD & Creative Director with over two decades of delivering award-winning digital experiences that delight users and help transform large global brands into successful digital businesses.

Industry Awards

An honest, transparent, empathetic, and creative leader with 20+ years of experience in the EMEA region. I have a passion for crafting and clearly articulating UXD solutions to complex digital brand, product, technical, and business challenges. I have a proven ability to motivate, inspire, and drive teams to deliver award-winning solutions from concept through pitch and onto delivery, regardless of the medium.

I have worked with C-level executives in the region to shape, mentor, and lead diverse, cross-functional digital experience teams on a journey to deliver challenging, disruptive digital transformation projects and experiences. My goal is to make every interaction as personal and pleasurable as possible and use data and insights to make every user interaction the very best it can be.


  • Telecoms World Middle East
    Best digital transformation - Jawwy
  • 2019
  • CEM in telecoms Awards
    Best Mobile Experience winner - Jawwy
    Best CEM Brand - Jawwy
  • 2016
  • Transform Awards MENA
    Grand Prix - Brand development - Jawwy
    Gold - Best strategic & creative development - Jawwy
    Gold - Best naming strategy - Jawwy
    Gold - Best visual identity in the TMT sector - Jawwy
    Gold - Best brand experience - Jawwy
    Silver - Best verbal identity/tone of voice - Jawwy
  • 2010
  • Rose Awards
    Bronze - Streetsense2 Edutainment website
  • 2009
  • World Luxury Brand awards
    Finalist - Victoria Beckham 10 Collection
  • Scottish design awards
    Nomination - Victoria Beckham 10 Collection
  • 2006
    Best educational website - Verbassic Island
  • 2004
  • CiB Award
    Best online communication piece - Scottish Water Educational website
  • 2002
  • British Interactive Media Award (BIMA)
    Excellence in online marketing nominee
    Hack the cops for maxpower magazine
  • 2001
  • Scottish Design Awards
    Best Kiosk - Home in club video comms
  • Scottish Enterprise Winners on the Web awards
    Best E-solution creation - Search recruitment
  • 2000
  • Scottish Design Awards
    Best promotional Video - HomeCorp Promo
    Best Website - Burger King website
  • London International Advertising Awards
    Best Website - Burger King website
  • 1999
  • Scottish Design Awards
    Best Kiosk - Tunnel Nightclub Video Mail
    Best Website - J&B Scotch Website
  • London International Advertising Awards
    J&B Scotch Website
  • 1997
  • Scottish Design Awards
    Best Kiosk - Tunnel Nightclub
    Best Website - Tunnel Nightclub
    Grand Prix - Tunnel Nightclub
  • London International Advertising Awards
    Best Website - Tunnel Nightclub Website
  • 1996
  • RSA Student Awards
    Best interactive Kiosk
  • Brands