Project and promote the sophisticated elegance of Victoria Beckham’s launch collection (10), and its modern take on classical British fashion design and Victoria vision for her brand. Create a highly engaging and interactive digital brand experience. Ensure that the brand experience is consistent across all digital screens. All of these elements must come together to create an engaging and memorable digital brand experience.
Taking a play on the classic British game of hide and seek, the interactive metaphor used to reveal the Victoria Beckham dress collection was truly revolutionary. Implemented on both digital display and website (10), the creative approach was met with widespread acclaim and recognition.
Not only did it pick up a World Luxury Brand finalist award, but also was nominated for a prestigious Scottish design award. The unique and innovative way in which the collection was showcased is an example of how technology can be used to create an engaging and dynamic brand experience.