du / anayou

  • Industrial Design
  • Product Design
  • Photography


Digital Experience

Digital Experience strategy development, Implementation of best practice UXD, managing and developing the digital brand, and digital UXD team.

development, mentoring, management and performance.

Ultimately responsible for the end-to-end experience for all digital channels and touch-points, including self-care (My Account), Online Shop, du.ae, mobile app strategy, and development. Developing a seamless omni-channel digital experience.

Ensuring a clear UXD strategy is implemented from the discovery phase to the development

and testing phase to ensure we deliver on a customer delight strategy.


Launched in 2010 anayou was the first fully digital Arabian social media platform providing social media, original Arabic content and R&D department of du telecom.

Redefining the product vision and strategy to challenge the OTT digital dominance in the MENA region and capture the attention of 50 million Telco service subscribers.

The creation of the Middle East's first multilingual Mobile-only news aggregation platform. The first Multi Telco MENA wide Media platform focused on delivering offerings that challenge OTT digital dominance, including digital content services, mobile financial services (mobile wallet) and Mobile advertising.